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Power Packed Sales Letters
Something that can be pretty scary if you've never done it before considering the weight of it's importance. Get this wrong and no ones going to buy your stuff, which simply means no money for you. That's exactly the reason we've decided to put together a kind of step by step
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The Attention Grabber
First up comes the headline. The oh so well known and the most apparent block of larger than life bold text at the head of the sales letter. So what's the intention of the headline? Well, the answer to that is twofold. Its first job is to capture the attention of the visitor. To snap them out of whatever they're doing, and divert all their attention to your copy. The second, and most importantly,.......
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Don’t Hide Your Intentions.
This is also why it’s important not to hide the meaning of your headline or try to put off telling people about your product. If you’re sending traffic to your site that’s interested in your products in the first place, there’s no need for you to hide anything. Factor in that if you’re hiding your solution until further down the letter...
